7 Social Media Etiquette Tips Every Professional Should Know

We've been online for a few decades now, so what have we learned? Social media is an incredible tool for staying connected, but it can also take a toll on our emotions and relationships if we're not careful. It's easy to let the constant flow of updates and notifications start dictating how we feel or how we interact with others. But here's the thing: social media should work for us, not the other way around.

1. Would you say it in person?

Before you post, ask yourself: Would I say this in an in-person conversation? It's easy to forget that social media is real life. You may feel shielded behind a screen, but you are not anonymous. Remember, there's still a human on the other side of your keyboard. Be respectful and treat everyone like you would if they were sitting right across from you.

2. Separate Business and Personal Accounts

If you're juggling professional and personal pages, it's important to create a clear divide. Your accounting clients don't need to see that coconut drink photo from your beach vacation, just as your friends probably don't need to see your latest work update. Does that mean you can never mix business with pleasure? Nah. It just means you can share life updates and celebrate your wins in the right place and in the right way. Separate accounts give you the freedom to be yourself in one space and stay polished in the other.

3. Ask Before Posting Photos of Others

Always ask before sharing a photo of someone else. Even if they were happy to have their picture taken, they might not want it posted online. A quick "Can I share this on my page?" is all it takes. If they say no, respect their wishes. The same goes for unwilling or unknowing participants in your photos, including other people's children. It's best to avoid posting pictures of yourself at the gym or at an event with others who weren't aware they were going to be shared online.

4. Fact-check

It's easy to get caught up in the moment and hit "share" on something that feels right or aligns with your beliefs. But taking a few extra seconds to fact-check can save you from embarrassment. If you're not privy to all the facts, think twice before sharing. A quick check before you post keeps you from spreading misinformation and helps protect your reputation.

6. Don't Feed the Trolls

If someone's trying to get a rise out of you, don't take the bait. It might feel tempting to respond, but the quickest way to quiet them is to ignore them. It's also okay to hit the snooze button, unfollow, restrict, or block someone if you need to. It's your peace and space, and sometimes it's better to remove the person from your feed than to respond in a way that doesn't reflect your best self.

7. Reach Out Privately if You Have a Problem

If you need to express a concern or complaint about a person or a business, don't air it on social media. It can get you attention for all the wrong reasons. It's better to direct message them, reach out through email, or even make a phone call. No need to document it on the socials.

Final Thoughts

Social media is a fantastic way to connect with people, whether they are potential contacts, clients, or supporters. The messages we share can remain visible longer than we anticipate and can be shared in unexpected ways. How will your next post reflect on you both personally and professionally?